Empowering Youth Through Digital Entrepreneurship In Martial Arts Organizations, The Role Of Artificial Intelligence, Social Capital, And Cultural Values

Empowering youth through digital entrepreneurship as one of the key tools for sustainable development and flourishing of talents has gained great importance in various societies. Martial arts organizations, due to the cultural values, mental and physical skills they offer, have a high potential to create entrepreneurial opportunities in the digital sphere. This article aims to explore the role of artificial intelligence, social capital, and cultural values in empowering youth through Digital entrepreneurship has tried to provide practical solutions in this field. In order to achieve the research objectives, a mixed method (quantitative and qualitative) has been used. Quantitative data have been collected through a standard questionnaire with a Likert scale from the statistical population including youth, martial arts instructors, and experts. Qualitative data have been obtained through semi-structured interviews with instructors and experts in this field. Quantitative data were analyzed using SPSS software and statistical tests such as Pearson correlation coefficient and Regression analysis was performed, while the qualitative data were coded and analyzed by thematic analysis. The results showed that artificial intelligence, social capital, and cultural values have a significant and positive effect on youth empowerment in the field of digital entrepreneurship. Regression analysis showed that social capital (with a beta coefficient of ۰.۴۵) has the most impact in this field, followed by artificial intelligence (۰.۳۴) and cultural values (۰.۲۹). Also, the findings It suggests that the use of AI tools such as user data analysis and content creation can help attract a larger audience and develop digital martial arts-related businesses. Qualitative data from the interviews showed that trainers and experts emphasize the importance of cultural values in creating authentic and attractive brands. Also, the social capital generated by martial arts networks, especially trust-based relationships among members, plays a key role in supporting young entrepreneurs and facilitating access to resources and opportunities. On the other hand, artificial intelligence as an innovative tool, the possibility of personalizing trainings and the design of digital content related to martial arts. This research showed that martial arts organizations can play an effective role in empowering youth by using digital technologies, especially artificial intelligence, social capital, and cultural values. Developing digital skills among young people and creating suitable platforms for entrepreneurship in this