Qualitative Insights into the Impact of TikTok on EFL Pronunciation: Exploring User Experiences and Engagement

As social media platforms proliferate, their potential in educational methodologies, especially in language learning, is gaining increasingly significance. TikTok, with its short-form video contents, offers unique opportunities to language learners to improve their skills in an engaging and informal environment. However, the specific impact of TikTok on EFL pronunciation improvement remains underexplored. This study investigated the effectiveness of a short video platform, focusing on TikTok, as a novel and engaging tool for improving English as a Foreign Language (EFL) pronunciation. Utilizing a mixed research design through combining qualitative methods such as thematic analysis with quantitative metrics, the study examines user engagement patterns, content preferences, and the thematic landscape of EFL pronunciation contents on TikTok. To this end, the study explores the correlations among these metrics and derives their implications to understand the platform’s effectiveness in facilitating language learning. The findings highlight that TikTok contributes to EFL pronunciation improvement by creating an engaging, informal, and supportive learning environment. The observed correlations emphasize the importance of creating the contents that not only attract a broad audience but also encourage prolonged engagement. The findings also offer valuable insights for educators and language learners who seek innovative and engaging approaches to EFL pronunciation improvement.

کلیدواژه ها:

EFL Learners ، Pronunciation ، Short video platform ، Social Media ، TikTok