Functionally Based Core Competencies and Competitive Advantage in the Heating, Ventilation, and Air Conditioning Sector: A Case Study Using the DEMATEL Method

This study investigates the critical role of functionally based core competencies in sustaining performance and competitiveness within the heating, ventilation, and air conditioning sector, with a focus on a leading Turkish firm. While technological advancements and regulatory changes have driven industry transformation, the organizational competencies required to maintain a competitive edge remain underexplored. Using the DEMATEL method, this research identifies and prioritizes key functional competencies, emphasizing the strategic importance of customer-oriented marketing and sales strategies in responding to market demands and sustaining competitive advantage. The findings highlight the interplay between technological innovation, cross-functional collaboration, and dynamic capabilities as drivers of long-term success. Although the study provides valuable insights, its focus on a single firm limits its generalizability, indicating the need for broader, multi-firm research. By offering a framework to understand and leverage core competencies, this study contributes to both academic knowledge and practical applications in navigating the evolving heating, ventilation, and air conditioning market.

کلیدواژه ها:

Heating ، ventilation ، and air conditioning sector ، Core competency ، Sustainable Performance ، DEMATEL