Innovation Through Strategic Fit in Emerging Markets: The Role of Dynamic Managerial Capabilities and Business Strategy

This study examines how the alignment of dynamic managerial capabilities (DMCs)—human capital, social capital, and cognitive capabilities—with business strategies impacts innovation performance in Iran’s industrial sector. Based on data from ۳۴۴ managers across diverse industries, the research identifies ۱۲ managerial profiles and explores their fit with prospector, analyzer, defender, and reactor strategies. The findings, derived from hierarchical regression analysis and ANOVA, reveal that managers with high human and social capital, paired with balanced cognitive capabilities, achieve significant innovation under prospector and analyzer strategies. In contrast, managers with lower DMC configurations struggle to drive innovation, particularly under reactive and defensive strategies. This study highlights the critical role of strategic alignment in fostering innovation in resource-constrained environments. It offers actionable insights for managers and policymakers, emphasizing the need for targeted DMC development and strategic coherence. By advancing the understanding of DMCs in emerging markets, this research contributes to the literature on innovation and strategic management.

کلیدواژه ها:

Dynamic Managerial Capabilities ، Innovation performance ، Business strategy ، Strategic alignment ، Emerging Economies