Investigating the Impact of Strategic Agility on Performance and Competitiveness in the Banking Industry

The banking industry today faces technological advancements, environmental changes, and intense competition. In this context, strategic agility has been recognized as one of the most important determinants of long-term organizational success. This paper aims to investigate the impact of strategic agility on performance and competitiveness in Iranian commercial banks. The statistical population of this study includes managers and experts working in state-owned and private commercial banks in ۲۰۲۴. Stratified sampling was used, and data were collected via a standardized questionnaire and analyzed using SmartPLS۴ software. Structural equation modeling was employed to test the hypotheses. Results indicate that components of strategic agility—such as rapid responsiveness, organizational flexibility, innovation, and organizational learning—have a significant positive effect on both bank performance and competitiveness. Additionally, the mediating role of performance in the relationship between strategic agility and competitiveness is confirmed. Findings show that banks with higher levels of strategic agility have achieved better positions in the dynamic competitive environment. Finally, recommendations for improving strategic agility and increasing competitiveness in banks are presented.

کلیدواژه ها:

Strategic Agility ، organizational performance ، Competitiveness ، banking ، Structural Equations