Scenarios of Developing Platform Businesses Using Open Innovation and Designing Fuzzy Experiments Approach

Innovation in developing platform businesses is very significant nowadays due to the importance of businesses and their role in economy. As businesses will use in future the collective wisdom and extra-organizational knowledge, applying open innovation in the businesses seems to be a must. The expert participants of the research are twelve specialists and managers of platform businesses. Reviewing the theoretical foundations, four factors were extracted from the opinions of experts: attraction capacity, networking and network management, knowledge and technical capacity, and collaboration capability. Taguchi experiment design method was used for determining the role of the factors. Four levels is defined for each factor (between ۰ and ۰.۲۵ for level ۱, between ۰.۲۵ and ۰.۵۰ for level ۲, between ۰.۵۰ and ۰.۷۵ for level ۳, and between ۰.۷۵ and ۱ for level ۴). Using Qualitek software sixteen scenarios extracted. For determining the optimal scenario, questionnaire and fuzzy Taguchi experiments were used. The results showed that the appropriate level of platform development indicators using open innovation should be at the fourth level (۰.۷۵-۱) for all four factors. That is, all four factors impact drastically the development of platform businesses. Moreover, the results of variance analysis showed that the importance of the factors in the development of the platform are, respectively, knowledge and technical capacity (۴۲.۷۰% of participation), attraction capacity (۲۴.۳۷%) and networking and network management (۲۱.۰۹%), and collaboration capability (۶.۸۴%).

کلیدواژه ها:

platform business development ، designing fuzzy experimentsattraction capacity ، networking and network management ، knowledge and technical capacity ، collaboration capability