Advantage and Application Portal

New information technology (IT) is constantly enabling new ways of doing business. Channel systems have been a particularly successful application domain and have seen the emergence of many new business models, such as Web portals. Portals facilitate effective and efficient interaction between sellers, advertisers and buyers. At the core of Web portal success is a set of superior economic mechanisms, including, but not limited to transaction cost savings, economies of scope and positive network externalities. These advantages are rooted in how structure and competition have evolved in digital channel systems, which is discussed based on organizational theory in a separate article titled Digital Interactive Channel Systems and Portals: Structure and Economics. This article is exploratory and focused on portal strategy and key lessons learned. Despite favorable economics, portal success is not guaranteed, and pitfalls can be avoided

کلیدواژه ها:

Channel system ، digital interactive service ، business ecosystems ، transaction cost ، economies of scope ، network externalities ، two-sided market ، matchmaking ، electronic retailing ، cross-selling ، customer relationship management (CRM) ، remote tele-diagnostics ، vehicle relationship management (VRM)