Destination Marketing : strategies for Attracting Tourists in a Competitive Market

In the contemporary global tourism landscape, destination marketing has emerged as a crucial strategy for attracting tourists. With intensifying competition among destinations, understanding effective marketing strategies is essential for tourism stakeholders. This article explores various strategies employed in destination marketing, examining their effectiveness in attracting tourists in a competitive market. By reviewing existing literature, identifying key concepts, and discussing practical implications, this paper aims to provide a comprehensive overview of destination marketing strategies that can enhance tourist attraction. In the contemporary world of tourism, destination marketing has emerged as a vital strategy for attracting tourists. With the increasing competition among tourism destinations, understanding effective marketing strategies is essential for stakeholders in the tourism industry. This article examines various strategies employed in destination marketing and evaluates their impact on attracting tourists in a competitive market. By reviewing existing literature, identifying key concepts, and discussing the practical implications of these strategies, the aim of this article is to provide a comprehensive overview of destination marketing strategies that can enhance tourism appeal. Given the rapid changes in tourists' tastes and needs, it is imperative for tourism destinations to utilize modern digital tools and social media to narrate engaging stories about themselves and provide a unique experience for visitors. These approaches not only help increase destination awareness but can also lead to the creation of a deeper connection between destinations and tourists.

کلیدواژه ها:

Destination marketing ، tourism strategies ، competitive market ، tourist attraction ، marketing effectiveness