An Introduction to the Role of the Invitation of the Prophet of Islam, Hazrat -e Muhammad (PBUH) in the Formation of 'Islamic Civilizational Selves'

Almighty God reveals His will and will through the mediation of a heavenly messenger to Prophet Muhammad (peace be upon him). But that Imam himself is not the end point and the divine goal is the salvation of all mankind. Therefore, God's messages must be transmitted to all people by the Prophet of Islam (peace be upon him) so that the reflection and as a result the people's reaction to it can be seen in the two faces of 'belief' and 'disbelief'. Therefore, the findings of the study, which was conducted using the documentary research method and based on the perspective of cultural and communication studies, show that Prophet Muhammad (PBUH) during the various stages of invitation to Islam, while using some tools and methods of communication during the Jahili period such as oratory which, by transforming and changing the content of the message, served the call of the Prophet. It is also possible to use other new and efficient cultural-communication institutions, tools, and methods such as Quran, prayer, Friday prayer, pulpit, call to prayer, mosque, hijrah, making good deeds visible, writing and sending letters, sending messengers and fighting against superstitious biases to communicate and spread the divine teachings of Islam. Among the situational effects and civilizational consequences of the content of the call of the Prophet of Islam (PBUH) and its method, it is possible to mention the provision of grounds for the formation of identity and collective matter around a 'we' that this 'civilizational selves' with all its distinctions and special features is called 'Islamic civilizational selves'.

کلیدواژه ها:

Prophet Muhammad (PBUH) ، the call of the Prophet of Islam ، Islamic civilization ، civilizational selves ، cultural studies and communication