The Role of Artificial Intelligence in Strategic Decision Making and Business Innovation

Artificial intelligence is a set of algorithms designed to simulate human tasks such as learning, decision-making, problem solving, and language comprehension. In fact, artificial intelligence can learn, make mistakes, train, and correct its own mistakes like a human, but what role does this artificial intelligence play in business? Using AI, it is possible to optimize the strategy used in any business and save on wasted human time. The impact of the changing nature of the business environment in the world over the past decades from a predictable and stable environment to a completely changing and unpredictable environment has caused strategic management methods to face fundamental changes in previous years, and traditional methods including simple internal and environmental analyses, industry, competition, and the like are no longer useful, and methods based on uncertainty including risk and scenario analysis have replaced them. The impact of this changing space on strategic management is not limited to strategic analysis techniques, but the nature of the genetic strategy has also led companies from traditional choices to emerging strategies such as flexibility, adaptability, resilience, robustness and organizational resilience. At the same time, in the last year or two, the increase in the effectiveness and impact of artificial intelligence-based solutions has created a second leap in strategic management methods, and now this technology has come with the help of scenario and risk planning methods, so that companies can have a more accurate, transparent and comprehensive understanding of their business environment and based on it, strategize and set goals with agile methods.

کلیدواژه ها:

Artificial intelligence ، strategic decision-making ، business innovation ، Uncertainty