The Role of Nature in the Sociability of Commercial Spaces (Case Study: Iran Mall)

This study examines the impact of nature in the design of commercial spaces on increasing socialization and strengthening human interactions. A case study of the Iran Mall project, one of the largest and most advanced commercial spaces in Iran, shows that the use of natural elements such as plants, natural light, water features, and the design of open and semi-open spaces can play a significant role in improving social relationships, a sense of belonging to the place, and reducing stress for users. This study used mixed methods including architectural analysis, field survey, questionnaire distribution, and statistical analysis to examine the effects of nature in commercial spaces on social and psychological behaviors of individuals. The findings of this study show that commercial spaces that use nature in their design, in addition to creating visual appeal and enhancing the user experience, can help strengthen social and psychological sustainability. These designs provide a platform for increasing human interactions by creating collaborative environments, multi-purpose spaces, and places for group and individual interactions. By utilizing human-centered architecture and combining natural elements with commercial space, Iran Mall has been able to play an important role in improving the quality of urban life in addition to its economic performance. This study emphasizes the importance of designing commercial spaces based on the principles of nature-centeredness and social sustainability, and shows that this approach not only meets economic and cultural needs, but also contributes significantly to creating more humane spaces and promoting social interactions. Finally, this study provides practical solutions for designing spaces that can contribute to the quality of urban life and social sustainability by using natural elements and paying attention to the psychological needs of users.

کلیدواژه ها:

architecture ، nature ، sociability ، commercial space ، Iran Mall