The Mechanism of Verbal Warfare & Polarization: Exploring Communicative Strategies in American Political Discourse

This study examines communicative strategies in American political discourse, focusing on verbal confrontation and polarization. Analyzing a corpus of ۲۵۰ texts from ۲۰۱۶-۲۰۲۳ political debates, speeches, and interviews, the research employs a functional-linguistic approach combining qualitative and quantitative methods to identify key strategies and tactics used in adversarial situations. The study reveals ۳ primary strategies: discrediting, control over conflict situations, and coercion/persuasion, with discrediting emerging as the most prevalent. Expressiveness, utilizing techniques like hyperbole and metaphor, is recognized as a universal tactic enhancing all strategies.  Frequency analysis quantifies the prevalence of these strategies, highlighting the confrontational nature of contemporary American political discourse. This research contributes to understanding the dynamics of political communication, having practical value for politicians, strategists, and educators while underscoring the need for enhanced media literacy to help citizens critically analyze political discourse in an increasingly polarized environment.

کلیدواژه ها:

Communicative Strategy ، Communicative tactic ، American political discourse ، Functional linguistics ، Pragmatics