Consumer Behavior Analysis and Its Impact on Industrial Marketing Strategies

Consumer Behavior Analysis (CBA) plays a crucial role in shaping Industrial Marketing Strategies (IMS). Understanding the preferences, purchasing patterns, and decision-making processes of consumers allows businesses to design more effective marketing approaches, enhance customer satisfaction, and increase profitability. This Paper explores the key factors influencing Consumer Behavior (CB) in industrial markets and examines how these insights can be applied to develop strategic marketing practices. By integrating psychological, social, and economic perspectives, this paper highlights the significant impact of CB on marketing tactics, with an emphasis on Segmentation, Targeting, and Positioning (STP) strategies. The findings suggest that adapting marketing strategies to meet the evolving needs of consumers is essential for maintaining a competitive edge in the industrial sector.

کلیدواژه ها:

Consumer Behavior ، Consumer Behavior Analysis ، Industrial Marketing Strategies ، Predictive Analytics in Marketing ، Machine Learning