Information Technology And Its Impact On Tourism Marketing In Karbala City

The main objective of this study is to demonstrate the impact of media technology on the level of tourism marketing performance of travel and tourism agencies in the holy city of Karbala, what actually exists and what does not exist. ۱۵ interviews were actually conducted with managers of offices and tourism agencies, experts and workers, and a questionnaire was distributed and the SPSS program was relied upon to determine the most important of these modern means of tourism marketing by conducting a field study of a sample of tourism offices and companies that use media in performing their work with customers. The study reached many results, the most important of which are: ۱- Modern media trends have become an essential part of the work and performance of tourism offices and companies in the city of Karbala. ۲- It was found that social media obtained the highest rates in the tourism marketing process and within the work of tourism offices and companies over the rest of the modern media trends such as (analyzing personal messages, content creation, tourism marketing strategies, improving websites, cooperation with influencers, virtual tourism). (Dealing with customer concerns, benefiting from artificial intelligence) This clarifies the major role played by modern media, especially social media, in the process of developing and marketing the content of tourism offices and companies in the city of Karbala.

کلیدواژه ها:

Tourism Marketing ، Media Technology ، INTRODUCTION