Ethical and Security Challenges of Using Deep Fake Technology in Advertising and Digital Marketing

Deep Fake technology is among the most pronounced advances in AI, deep learning, and even broader technology. Within the last couple of years, one of the most important application areas has been developing in marketing and advertising. It also provides the way to personalized advertisement and audience participation, namely, by creating genuine but false content. However, this technology is not free from several ethical and security challenges in the context of its use. The review article covers consumer deception, violation of privacy, reputational damage to individuals and brands, discrimination in advertising, security threats including identity theft, manipulation of contents, cyber-attacks on advertising systems, and personal data misuse. It discusses the methods and tools that may alleviate such challenges: Deep Fake detection techniques, ethical standards, regulatory measures, and public education. In particular, this work underlines the integration of technology, ethics, and regulation, giving some recommendations on the responsible and secure use of Deep Fake in digital advertising.

کلیدواژه های Ethical and Security Challenges of Using Deep Fake Technology in Advertising and Digital Marketing:

Deep Fake ، digital advertising ، marketing ، ethical challenges ، cybersecurity ، artificial intelligence