Survey of ChatGPT Users' Experiences in Iran

Nowadays, the use of AI tools in online businesses is becoming widespread. However, there is limited understanding of the antecedents and consequences of using ChatGPT. Therefore, with a focus on ensuring a satisfying user experience, the current research has investigated the effect of several usability-related determinants on different components of consumers' behavioral loyalty. This research was conducted in the housing industry, and hence the population was buyers referred to real estate offices: the ones who had previously experienced ChatGPT as well as those who experienced it during the research. By employing convenience sampling, data obtained from ۳۹۲ real estate buyers were collected and analyzed utilizing SEM. As hypothesized, appropriateness recognizability, user interface aesthetic, and learnability