Strategy Compiling Case Study: ZTE (A Chinese Telecommunication Co.)

The goal of this paper is to compile strategies for a Chinese international telecommunication vendor which entered into Iran telecom market in the year ۲۰۰۰. Since ZTE is involved with business in more than ۱۳۵ countries and it is out of our power to collect huge data from all over the world, we have limited our strategies to Iranian market and we will compile strategies for Iran business unit only. To proceed with compiling strategies for ZTE Company, we will firstly give a brief introduction about ZTE. Then we will give a short explanation about the method of compiling strategies for any kind of firm. At the end, based on the method introduced, we will select the most adequate strategies in order to maintain ZTE’s competitive advantage in Iran telecom market.

کلیدواژه ها:

Mission ، Vision ، Long-range goals ، Strategy ، Competitive advantage ، EFEM ، IFEM ، SWOT ، QSPM ، ماموریت ، چشم انداز ، اهداف بلند مدت ، استراتژی ، مزیت رقابتی ، EFEM (ماتریس ارزیابی عوامل خارجی) ، IFEM (ماتریس ارزیابی عوامل داخلی) ، SWOT (نقاط قوت