Exploring Digital Activism And Innovations In Fashion Communication: Implications For Pedagogy And Democratic Engagement

With an emphasis on their effects on consumer behavior, education, and democratic participation, this study examines the revolutionary impact of digital activism and fashion communication advances. The goal of the study is to comprehend how digital platforms support cultural heritage, ethical consumption, and sustainable fashion industry practices. The study uses a grounded theory approach to analyze semi-structured interviews, focus groups, and online campaign content in order to analyze qualitative data from three Iranian fashion clothing companies. The results highlight important issues including consumer empowerment, ethical impact, and cultural identity preservation, highlighting fashion's dual function as an advocacy tool and an educational medium. The report outlines doable tactics for incorporating these realizations into industry procedures and educational frameworks, tackling issues of inclusion, and promoting sustainability in a global setting.

کلیدواژه ها:

Digital Activism ، Fashion Communication ، Ethical Consumerism ، Sustainable Practices ، Pedagogical Innovation