Persona In Fashion Industry: Impact On Design And Marketing

A persona in the fashion industry represents a comprehensive profile of a specific segment of a brand's target audience, designed based on real data about customer behaviors, needs, preferences, and attitudes. This tool helps brands gain deeper insights into their customers and align their marketing strategies and designs with the audience’s expectations. Given the dynamic nature of the fashion industry, personas are considered a strategic asset that facilitates product design processes, guides marketing strategies, segments the market, predicts consumer behavior, and enhances customer loyalty. Additionally, employing personas promotes team alignment, supports sustainable fashion, and drives data-driven product development. Ultimately, personas are an essential tool for maintaining competitiveness and fostering innovation in this fast-changing industry.

کلیدواژه ها:

Persona ، Fashion Industry ، Design and Marketing ، Industry.