Optimizing Strategies For The Integrated Growth Model In Travel, Tourism, And Trade: A KPI-Driven Approach Within The Airline Industry

The dynamic landscape of the airline industry, characterized by evolving consumer preferences, technological advancements, and heightened sustainability concerns, necessitates an integrated approach to travel, tourism, and trade. This paper delves into the strategic implications of Key Performance Indicators (KPIs) within the Integrated Growth Model for Travel, Tourism, and Trade (IGMT۳), highlighting the critical role of these metrics in steering airline operations towards enhanced efficiency, customer satisfaction, and sustainable growth. Employing a mixed-methods research framework, the study combines quantitative analysis of industry performance data with qualitative insights from interviews and case studies, offering a comprehensive understanding of how KPI-driven strategies can optimize the IGMT۳ framework. The findings reveal that a holistic, data-driven approach, underpinned by strategic alignment of KPIs across travel, tourism, and trade pillars, is essential for achieving integrated growth and resilience in the competitive airline market. Furthermore, the research underscores the transformative impact of digital technologies and the importance of sustainability initiatives in driving industry innovation and competitiveness. This study contributes to strategic management literature by providing a nuanced exploration of integrated growth models in the airline industry and offering practical guidance for leveraging KPIs in strategic decision-making. By fostering a culture of innovation and adaptability, airlines can navigate the complexities of modern travel, tourism, and trade integration, positioning themselves for long-term success in a rapidly evolving global marketplace.

کلیدواژه ها:

Integrated Growth Model“ ، “Key Performance Indicators“ ، “Airline Industry“ ، “Sustainability“ ، “Digital Transformation