The Importance of the Socio-Cultural Context of the Business Environment: Social, Cultural and Demographic Characteristics and Changes

is mandatory for each business to recognize the opportunities and threats ahead of them. By analyzing and understanding the business environment and its contexts thoroughly, entrepreneurs and business owners could anticipate the changes of context in advance and response to them properly and on time. The context of business environment includes different areas of influence which altogether impact the businesses and also these areas impact on one another. In this article the socio-cultural context of business environment is discussed and the way each of factors of social and cultural structure may be changed is discussed as well

کلیدواژه ها:

Business Environment ، Socio-Cultural Context ، Culture and business ، Demographics