Banknotes as Cultural Artifacts: Implications forTourism Management and Destination Promotion

This conference article explores the significance of banknotes as cultural artifacts and theirimplications for tourism management and destination promotion. Banknotes, as tangiblerepresentations of a nation’s economy and identity, embody rich cultural narratives thatreflect historical, social, and artistic aspects of a country. The study aims to shed lighton the potential of utilizing banknotes as a unique tool to enhance tourist experiencesand promote destinations.Drawing upon interdisciplinary perspectives from culturalheritage, tourism studies, and marketing, this research investigates the multifacetedroles banknotes can play in tourism management. The paper highlights how banknotes,with their visual representations, symbols, and historical references, can serve aspowerful storytelling devices, engaging tourists and creating meaningful connectionswith the destination’s cultural heritage. Furthermore, the study explores the potential ofintegrating banknotes into destination marketing campaigns, considering their ability toevoke curiosity, stimulate cultural interest, and differentiate a destination fromcompetitors.The article also delves into the challenges and opportunities associated withincorporating banknotes into tourism management strategies. It discusses issues relatedto authenticity, preservation, and ethical considerations, emphasizing the need forresponsible and culturally sensitive approaches. Additionally, the paper explores therole of technology, such as augmented reality and mobile applications, in enhancingvisitors’ engagement with banknotes and facilitating their exploration of culturalnarratives.