Ranking of Factors Influencing the Development of Coastal Tourism in Hormozgan with an Emphasis on Beach Sports

The aim of this study is to rank the factors influencing the development of coastal tourism in Hormozgan with an emphasis on beach sports. The statistical population includes all experts and professionals in the field of sports tourism in Hormozgan Province during ۲۰۱۹-۲۰۲۰. This group consists of university professors, physical education experts, tourism specialists, and tour leaders in the region. The sample size was ۷۵ individuals, selected through non-probability purposive sampling. The research instrument was a researcher-designed questionnaire with ۴۹ questions measured on a five-point Likert scale, the validity and reliability of which were confirmed. A one-sample t-test was used to compare the sample mean with the population mean, and the Friedman ranking test was applied to rank the factors influencing tourism development. All analyses were performed using SPSS software.The findings indicated that the impact of the identified factors on the development of coastal tourism in Hormozgan with an emphasis on beach sports is not uniform. According to the results, increasing tourist accommodation options had the highest priority, while the development of infrastructure had the lowest priority for the development of coastal tourism in Hormozgan with an emphasis on beach sports. Therefore, tourism is considered one of the top strategies for the development of Hormozgan Province, and achieving this goal would lead to economic growth, sustainable development, cultural exchange, increased social welfare, and the flourishing of regional talents.

کلیدواژه ها:

Tourism Development ، Coastal Areas ، Beach Sports ، Hormozgan