Elevating In-Flight Entertainment (IFE): A Strategic Approach to Performance Optimization

This study investigates the pivotal role of Key Performance Indicators (KPIs) in optimizing In-Flight Entertainment (IFE) systems to enhance passenger experience and operational efficiency within the airline industry. Recognizing the strategic importance of IFE as a component of airline service that significantly influences passenger satisfaction and loyalty, this research employs a mixed-methods approach, integrating quantitative analysis of system usage and engagement data with qualitative feedback from passengers and crew. Through this comprehensive evaluation, the study identifies critical KPIs—content diversity, user engagement, system reliability, and customer satisfaction—that directly impact the effectiveness of IFE offerings. The findings reveal that a dynamic content strategy, personalized engagement efforts, and a focus on technical reliability are essential for elevating the overall passenger experience. Additionally, the research underscores the necessity of a strategic, data-driven approach to IFE management, enabling airlines to align their offerings more closely with passenger preferences and technological advancements. By highlighting actionable insights and offering recommendations for strategic IFE optimization, this paper contributes valuable perspectives to the ongoing discourse on enhancing in-flight services in a competitive market landscape.

کلیدواژه ها:

In-Flight Entertainment ، Key Performance Indicators ، Passenger Experience ، Content Strategy ، System Reliability ، Airline Industry