A review of the development of digital marketing and the impact of artificial intelligence on it

This paper reviews the development of digital marketing and the impact of artificial intelligence (AI) on it. Withtechnological advancements and the widespread use of the internet and digital devices, traditional marketing is nolonger sufficient to meet current consumer needs. Digital marketing has emerged as a critical approach forbusinesses to remain competitive and relevant. This study highlights how AI enhances digital marketing by optimizingmarketing strategies, personalizing customer experiences, and improving consumer engagement. The findings showthat AI, through big data analysis, pattern recognition, and improved advertising processes, significantly contributesto creating a competitive advantage and increasing marketing efficiency. In conclusion, integrating AI into digitalmarketing strategies can lead to substantial improvements in customer conversion rates and overall marketingperformance.

کلیدواژه ها:

Digital Marketing ، Traditional Marketing ، Digital Marketing Development ، Artificial Intelligence ، Machine Learning