City selection for new manufacturing e-commerce market entry strategy: Based on urban logistics competitive landscape

Urban logistics is critical to Fresh Produce E-commerce (FPE) and the significant developmentof urban logistics plays a significant role in increasing the competitiveness of online groceryplayers. This research examines the characteristics of e-commerce logistics of fresh food andconstructs an index to evaluate the competitiveness of urban logistics.(CLC), also known as urban procurement competition (ULC) based on basic requirement scale,en- productivity. The level of hancers and the level of technology and innovation. By observingthirty-seven cities in China's Yangtze River Delta, we improved the competitiveness score oftheir urban logistics through TODIM (Portuguese acronym of interactive decision making andmulti-attribute) Method: TODIM entropy weighting method and K-means analysis Cluster usingMATLAB software. Through TODIM calculation and clustering evaluation, four groups of citiesare extracted and suggestions are made on new market entry strategies for fresh food ecommercein the dust.

کلیدواژه ها:

logistics-Strategy- City -Competition-Analysis