Knowledge Management Systems and Business Intelligence: Integration for Enhanced Decision-Making, Data Analysis, and Strategic Planning

In Iran’s dynamic business landscape, integrating Knowledge Management Systems (KMS) andBusiness Intelligence (BI) tools is crucial for competitive advantage. This study examines theirintegration within Iranian organizations, highlighting definitions, features, and benefits. KMS aids increating, storing, retrieving, and sharing knowledge, whereas BI converts raw data into actionableinsights (Chen et al., ۲۰۱۲). Their integration enhances decision-making, data analysis, and strategicplanning. For example, Iranian banks have improved risk management and manufacturing companieshave optimized production processes through this integration (Akhavan & Jafari, ۲۰۱۳). The findingsemphasize aligning knowledge assets with business goals and market trends, especially for startups thataim to align growth strategies with market demands. The research concludes that synergy between KMSand BI is essential for Iranian businesses to thrive in a competitive environment. This integrationsupports operational efficiency, drives innovation, and fosters strategic growth, making it indispensablefor businesses that aim to stay ahead in the market..

کلیدواژه ها:

Knowledge Management Systems (KMS)” ، “Business Intelligence (BI)” ، “Knowledge assets” ، “Market trends