Translation of Serial Titles from English into Persian

We are familiar with the popularity of foreign series around the world and becoming one of themost common forms of entertainment in the media age. Regarding the translation of the title, weexamine the general cultural, political, and commercial effects based on Zapara's theory (۱۹۹۳).Some titles are not translated for brand recognition. remain and some others are translated forcultural connection or market appeal, from the cultural point of view, the theory of Yun (۲۰۲۳)which states that the polysystem theory aims to understand cultural concepts. In this article,translation methods are classified based on the theory of Yin (۲۰۰۹). with this method, translatorsshow their effectiveness. Therefore, literal translation remains the most used translation method intitle translation, because for the viewer, literal translation is one of the most attractive translationmethods according to the data review based on frequency. And we noticed that the literaltranslation has the most statistics and the transliteration translation has the least statistics in thisarticle based on the collected data

کلیدواژه ها:

translation studies ، translation of title ، movie titles