The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory

The current research was conducted with the aim of providing a conceptual framework for the development of relations with suppliers in Abadan Oil Refining Company. The research method is qualitative and based on the data theory of the foundation. To collect data, semi-structured interview was used and data analysis was done by Strauss and Corbin method and paradigm model. The statistical population was experts and managers with experience in Abadan Oil Refining Company, from which a sample of ۲۱ people was selected after reaching theoretical saturation. Sampling has been done theoretically and using targeted (judgmental) techniques. The results of the analysis of the data obtained from the interviews, during the process of open, central and selective coding, led to the creation of models of the development model of the relationship with the suppliers of consumer products in the Abadan Oil Refining Company based on the data theory of the foundation, which ultimately provided a model for the development model. Communication with suppliers was identified. The findings of this research indicate that for the success of the development model of the relationship with the suppliers of consumer products, company managers can pay attention to the identified categories and subcategories and if they match the conditions of the company, from this category. use In addition, this research shows the need to pay attention to the development patterns of relationships with suppliers.

کلیدواژه ها:

Supplier Relationship Development ، Value Co-creation ، perceived value ، Grounded theory ، Abadan Refinery