The Role of Street Theatre in Tourist Attraction,A Case Study of Theatrical Festivals in Iran and Italy
سال انتشار: 1403
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 165
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شناسه ملی سند علمی:
TCACONF14_028
تاریخ نمایه سازی: 12 آبان 1403
چکیده مقاله:
This study examines the role of street theatre in tourist attraction through a comparative analysis of theatrical festivals in Iran and Italy. Employing a mixed-methods approach, the research investigates how street theatre festivals contribute to destination appeal, economic development, and cultural preservation in these two distinct cultural contexts. The study utilizes a combination of quantitative surveys (n=۶۰۰), economic impact analysis, semi-structured interviews (n=۴۰), and participant observation at multiple festivals in both countries over a ۲۴-month period. Findings reveal that street theatre festivals significantly enhance tourist attraction in both Iran and Italy, albeit through different mechanisms reflecting their unique cultural and socio-economic environments. The research identifies key factors contributing to the success of these festivals, including the integration of traditional and contemporary performance styles, community involvement, and effective use of digital marketing strategies. Economic impact analysis demonstrates substantial multiplier effects, particularly in smaller communities, highlighting the potential of street theatre festivals as drivers of local economic development. The study also explores challenges related to maintaining cultural authenticity while catering to tourist expectations, as well as the adaptations made by festivals in response to global disruptions such as the COVID-۱۹ pandemic. Comparative analysis between Iranian and Italian contexts provides insights into how political, social, and cultural factors shape the development and reception of street theatre as a tourist attraction. This research contributes to the theoretical understanding of cultural tourism and performative arts, offering a nuanced perspective on the intersection of street theatre and tourism in diverse settings. The findings have practical implications for policymakers, festival organizers, and tourism planners, providing evidence-based strategies for leveraging street theatre to enhance destination appeal, support economic development, and promote cultural exchange
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