Presentation of a Sustainable Development Model for Iranian Sports Entrepreneurship

This study introduces a sustainable development model for Iranian Sports Entrepreneurship based on Strauss and Corbin’s Grounded Theory. The participants were experts in sport management, entrepreneurship, and the economy. Data saturation was achieved after ۱۵ interviews using a theoretical sampling method. Analyzing previous data sets, open, axial, and selection coding methods were employed. A six-dimensional paradigm model was created, covering causes, central subjects, strategies, background, interference situation, and consequences. Validity was ensured through member compatibility, colleague feedback, and pilot interviews. To promote sustainable development in sports entrepreneurship, initiatives like enforcing Article ۳'s third clause ensuring universal exercise rights can boost interest in physical activities, stimulating demand for sports-related products and services, consequently facilitating job growth. Moreover, entrepreneurs must upgrade their knowledge and expertise to cater more effectively to society, possibly necessitating curriculum revisions. Transitioning towards privatization involves reallocating government-linked domains to private entities, downsizing the Sport and Youth Ministry, and encouraging public and private investments to improve sports infrastructure.

کلیدواژه ها:

Sport industry ، sport entrepreneurship ، strategic reflection ، Sustainable Development