The Effects Of Economic, Environmentally And Socially Related Sdgs Strategies Of Banking Institutions On Their Customers’ Behavior

BACKGROUND AND OBJECTIVES: The main purpose of this research is to investigate the impact of sustainable economic, environmental and social development strategies of banking institutions on the behavior of their customers in Iran. In general, the financial sector is directly or indirectly responsible for a number of economic, environmental and social problems. Although this view has existed for a long time, the importance of this issue is more apparent during financial crises. To address such problems and prevent bankruptcy or insolvency, banking institutions have adopted ESG sustainability management practices. METHODS: The current research is applied in terms of purpose, descriptive, survey and correlational in terms of method. The statistical population includes ۱۳۵ senior and middle managers and bank employees, ۱۱۲ of whom were selected using Cochran's formula and stratified random sampling. A standard questionnaire was also used to collect information. The independent variable of the research is ESG strategies. The dependent variable of the research is the behavior of shareholders and customers. The sub-variables of the research include: Legitimacy theory, Information Asymmetry, Uncertainty. The validity of the questionnaire was checked and confirmed using convergent and divergent validity and confirmatory factor analysis and its reliability using Cronbach's alpha coefficient, joint and combined reliability. Finally, the collected data were analyzed using SMART PLS software to determine the path of use.FINDINGS: Research studies indicate that motivations from ESG strategies play an important role in the planned behavior of bank shareholders. The results showed five (۱۰) hypotheses They are accepted with p-value in ۰.۰۰۰ to ۰.۵. Unfortunately there are twelve (۳) Hypotheses were not supported with p-values ranging from ۰.۰۸۱ to ۰.۰.۵۷. Weak and non-accepting shareholders and customers need to use sustainable strategies at the banking level, and in their decision-making, they only seek returns at the micro level (behavioral level) and profit at other levels. CONCLUSION: This study empirically validates this policy on this issue and conceptually proves that ESG strategies at the banking level have a direct impact on Behavior and decision-making performance of shareholders. Also conceptual concept The strategies of the member countries affect the economic policies at the micro and macro level. On the legal side, in solving the weaknesses of the banking system that are not used, In terms of CSR, corporate governance and environment, it has great potential to meet the needs of shareholders and customers of the banking system.

کلیدواژه ها:

Corporate Goverance ، CSR ، Stability ، Economic dimention ، Environmentallly dimention