Airline Logistics Efficiency: KPI-Driven Strategies

This study delves into the strategic significance of Key Performance Indicators (KPIs) in optimizing airline logistics and supply chain management, aiming to illuminate how these metrics drive operational efficiency, cost reduction, and enhanced customer satisfaction. Employing a mixed-methods research approach, the investigation combines quantitative analysis of airline performance data with qualitative insights from case studies and expert interviews. This comprehensive methodology facilitates a nuanced exploration of KPIs' roles across various operational dimensions, including operational efficiency, cost-effectiveness, supply chain management, and customer service quality. Findings reveal that meticulously selected and managed KPIs are pivotal in guiding strategic decision-making, fostering a data-driven culture, and achieving competitive advantage in the dynamic aviation sector. The research underscores the necessity for Chief Logistics Officers (CLOs) to implement robust KPI frameworks, integrate advanced analytics for deeper insights, and maintain agility in adapting to emerging trends and technologies. This study contributes to the academic discourse on logistics management and offers practical guidelines for airlines striving for operational excellence and strategic growth through KPI-driven strategies.

کلیدواژه ها:

Airline Logistics ، Key Performance Indicators ، Operational Efficiency ، Supply Chain Management ، Strategic Decision-Making ، Data-Driven Culture.