Enhancing Hotel Management Through KPI-Driven Strategies: AGuide for CEOs in the Hospitality Industry

In an era dominated by digital transformation and evolving consumerpreferences, the hospitality industry stands at a crossroads, necessitatinginnovative management strategies to navigate its complexities. This paperdelves into the strategic utilization of Key Performance Indicators (KPIs)within hotel management, highlighting their critical role in drivingoperational efficiency, enhancing guest satisfaction, and optimizingfinancial performance. Through a mixed-methods research approach,combining quantitative analysis of hotel performance data with qualitativeinsights from industry case studies, the study elucidates how a balanced andstrategic application of KPIs can provide hotel CEOs and managementteams with the actionable insights needed for informed decision-making.Findings reveal that operational KPIs like Occupancy Rate and Cost PerOccupied Room, guest-centric KPIs such as Net Promoter Score, andfinancial KPIs including Revenue Per Available Room play pivotal roles inoptimizing hotel operations. Theoretical implications extend to theprinciples of the Resource-Based View, Service-Dominant Logic, and leanmanagement, positioning data as a strategic asset essential for competitiveadvantage and service excellence. Practically, the study offers a roadmapfor implementing KPI-driven strategies, emphasizing the importance ofdata-driven decision-making, personalization of guest experiences, and thepursuit of operational excellence. This research contributes to the strategicmanagement literature within the hospitality sector, advocating for a datadriven,KPI-centric approach as fundamental to achieving sustainablesuccess and growth in the competitive hospitality landscape

کلیدواژه ها:

Hospitality Management ، Key Performance Indicators ، DigitalTransformation ، Guest Satisfaction ، Operational Efficiency