Enhancing MRO Efficiency and Effectiveness in the AirlineIndustry A Strategic Approach to KPI-Driven Management

In the rapidly evolving airline industry, the strategic importance ofMaintenance, Repair, and Operations (MRO) has never been more critical.This study delves into the transformative role of Key PerformanceIndicators (KPIs) in enhancing the efficiency, effectiveness, and strategicalignment of MRO operations within the airline sector. Through a mixedmethodsresearch design, incorporating both quantitative data analysis andqualitative insights from industry experts, the investigation offers acomprehensive understanding of how specific KPIs influence MROoperational performance and strategic decision-making. Findings revealthat operational efficiency KPIs, such as aircraft availability rate, meantime between maintenance, and parts availability rate, significantly impactMRO performance, contributing to improved operational reliability andfinancial health. The study also underscores the interplay between safety,quality, and customer satisfaction metrics, highlighting their collectiveimportance in fostering airline reputation and success. Strategic۲implications suggest that airlines can achieve operational excellence andalign MRO operations with broader business objectives through anintegrated KPI framework, advanced technology utilization, and a cultureof continuous improvement. This research not only bridges the gapbetween theory and practice in MRO management but also sets forthdirections for future inquiry, particularly in the domains of emergingtechnologies and sustainability practices within MRO operations. Theinsights garnered from this study serve as a vital resource for airlineexecutives, MRO practitioners, and academic researchers, guidingstrategic enhancements in MRO operations to meet the challenges of thecontemporary aviation landscape.

کلیدواژه ها:

MRO ، KPI ، Operational Efficiency ، Airline Industry ، StrategicManagement.