The Role of Third Party in E-Trust

Electronic commerce is considered as one of the main elements of world economy in twenty first century. Trust is effective on customer tendency to online buying. A customergets trust toward vendor from many ways. One of these ways is third party. Role of third party in electronic commerce is vital for promotion of potential risks, complications and itsvirtual nature. Guarantees and evidences presented by third party have condign role increating fame and promoting work reliability and the role of these parties and the mechanism related to them is very dominant in creating trust. In this article, first weinvestigate the general concept of trust and trust importance in Electronic commerce. In the following, we discuss some sources that produce trust for customers. The role of third party in creating trust, the third party E- commerce platform, and third party Ecosystem inElectronic commerce are some cases expressed briefly in this article. Consequently, third party services for creating trust as one of the most important and confident ways for creating trust are described completely.

کلیدواژه ها:

E-commerce ، Trust ، Third party