Establishment Framework of Mobile Marketing in Iran

سال انتشار: 1392
محل انتشار: هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC2013
کد COI اختصاصی: ECDC07_039
زبان مقاله: انگلیسی
تعداد مشاهده: 1818

نویسندگان

Associate professor of Economics Department of Shiraz University,Shiraz,Iran

Student of Master's Degree Program in the field of Information Technology engineering E-Commerce faculty of E-Learning) , from Electronics Educations School of Shiraz

Najmeh Sajedian Fard

Student of Master's Degree Program in the field of Economics from Economics School of Shiraz University, Shiraz, Iran

چکیده

Maintaining stock of marketing has been constantly the most important subjects for companies which use the newest methods and technologies for developing in this domain.Increasing pace of technology development and combining with marketing has accelerated competitive process. Mobile marketing is one of the modern method of marketing which isconsidered as a significant factor of competition in development marketing stock,attraction and maintenance of customer and improvement of interactions by utilizing technology; whereas mobile marketing is associated with different sciences, so study ofmobile marketing subject is taken into account attractive and new subjects of world trade, information technology and economics.Using this article, clear illustration is resulted from mobile marketing and effective factors and affected subjects. This article plans a framework for establishing in Iran,considering marketing strategies and methods, the reasons of mobile marketing development and power points of this channel and also, administrative barriers andresistances and compatibility techniques with this technology. Necessary infrastructureshave been raised based on technology and human sciences in this framework and compatible standards and techniques have been presented harmonizing with Iran. We can utilize this framework in policy making and establishing for appropriate establishment of mobile marketing.

کلیدواژه ها

Mobile Marketing, Reverse Marketing, Location-based Services: LBS,Compatible with innovation, and standards of mobile marketing

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