Factors affecting buyer Trust through B2B Electronic Commerce

سال انتشار: 1392
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 2,133

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شناسه ملی سند علمی:

ECDC07_030

تاریخ نمایه سازی: 9 تیر 1392

چکیده مقاله:

In models of B2B e-commerce, customers' trust is one of the key factors for the success of e-commerce. Have many pundits since the key to success in e-commerce development anddeployment process as reliable and trusted buyer. There's the meaning of customer confidence in electronic commerce and the factors affecting it are put in an aura ofmystery. The factors affecting customer trust and intend to buy in B2B e-commercestudied and hypothesis in the context of the production factors, factors relevant mediated by B2B, factors associated with the buyer and infrastructure factors were proposed andinvestigated. Statistical community is companies active in the field of nanotechnology production which they are B2B purchase themselves material. And among them do random sampling. Results from analysis of the data shows that the hypotheses of the main produceris rejected ,other hypotheses were confirmed.

نویسندگان

Vanushe Roidel

Faculty of Management, Ershad Damavand,Tehran,Iran

Mehdi Shirmohammadi

Faculty of Management, Tehran University,Tehran,Iran

Mahmud Hosseini

Department of Accounting and Management, Beheshti University,Tehran,iran

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