Comparative Analysis of Web Visibility using SEO Tools And Its Effect on Website Improvement

سال انتشار: 1403
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 161

فایل این مقاله در 14 صفحه با فرمت PDF قابل دریافت می باشد

استخراج به نرم افزارهای پژوهشی:

لینک ثابت به این مقاله:

شناسه ملی سند علمی:

JR_IJWR-7-1_002

تاریخ نمایه سازی: 31 تیر 1403

چکیده مقاله:

The growing accessibility of web pages to internet users, coupled with the increasing reliance on search engines for daily tasks, underscores the rising importance of search engine optimization (SEO). This research aims to explore the impact of the web visibility index, a key SEO metric, and the utilization of SEO tools on the optimization of university websites. The novelty of this study lies in its examination of the specific influence of the web visibility index and other SEO metrics on university website optimization. Findings reveal significant enhancement in the web visibility index across most universities studied. A comparative analysis of the top ۲۰ universities and their associated libraries sheds light on the factors contributing to increased web visibility. SEO tools and the SISTRIX Toolbox were employed for comparative purposes. Results indicate that the University of UOC boasts the highest web visibility index of ۰.۰۲۷۶, while UNED, USE, and UV universities have a web visibility index of ۰, indicating the lowest visibility.

نویسندگان

Hadis Shafaei

Department of Computer Engineering, Science and Research Branch, Islamic Azad University, Tehran

Mohammad Taheri

Department of Computer Sci. & Eng, Shiraz university, Shiraz, Iran

مراجع و منابع این مقاله:

لیست زیر مراجع و منابع استفاده شده در این مقاله را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود مقاله لینک شده اند :
  • N. Yalçın, U. Köse, “What is search engine optimization: SEO?,” ...
  • Shahzad et al., “Search Engine Optimization Techniques for Malaysian University ...
  • Özkan, E. Özceylan, M. Kabak, M. Dagdeviren, “Evaluating the websites ...
  • Vyas, “Evaluating state tourism website using Search Engine Optimization tools,” ...
  • Lewandowski, “Using Search Engine Technology to Improve Library Catalogs,” In ...
  • Onaifo and D. Rasmussen, “Increasing Libraries’ content findability on the ...
  • Wang and B. Xu, “Who needs to be more visible ...
  • Egri and C. Bayrak, “The Role of Search Engine Optimization ...
  • R. Amin and A. Emrouznejad, “Optimizing search engines results using ...
  • F. Aguillo, J. L. Ortega and M. Fernandez, “Webometric Ranking ...
  • A. Clark and D. Rossmann, “The Open SESMO (Search Engine ...
  • A. Quispe, D. Q. Riverose, L. B. Ynofuente, and J. ...
  • Beel, B. Gipp and E. Eilde, “Academic Search Engine Optimization ...
  • Devine and F. Egger-Sider, “Beyond Google: The Invisible Web in ...
  • Shi, Y. Cao and X. J. Zha,” Research on SEO ...
  • Choudhari and V. K. Bhalla,” Video Search Engine Optimization Using ...
  • Bjorneborn and P. Ingwersen,” Perspectives of webometrics,” Scientometrics, vol. ۵۰, ...
  • Datig, “Revitalizing library websites and social media with content strategy: ...
  • Park, “SEO for an Open Access scholarly information system to ...
  • Thelwall, L. Vaughan and L. Bjorneborn, “Webomotrics,” Annual Review of ...
  • Vallez and A. Ventura, “Analysis of the SEO visibility of ...
  • Blakiston.: "Developing a Content Strategy for an Academic Library Website". ...
  • B. French and J. C. Fagan, “The Visibility of Authority ...
  • Mavridis and A. L. Symeonidis, “Identifying valid search engine ranking ...
  • Gowri et al., “Usage of a binary integrated spell check ...
  • Kouhzadi Seyfabad and M. J. Shayegan Fard, “An Analysis of ...
  • Goyal and K. Kapoor, “Search engine optimization with google”, International ...
  • M. Wibowo, N. A. Riski and N. Ekasari, “Evaluasi Penerapan ...
  • Lewandowski and S. Schultheib, “Public awareness and attitudes towards search ...
  • I. Roumeliotis, N. D. Tselikas and D. K. Nasiopoulos, “Airlines’ ...
  • نمایش کامل مراجع