Designing a strategy model to cope with the industrial crises caused by outbreaks of common viruses with an emphasis on coronavirus; A mathematical approach

The Covid-۱۹ outbreak has created a situation in which most businesses now think of survival as a return. With the end of this crisis, they will not necessarily return to the pre-crisis period. The present study designs a strategy model to cope with industrial crises caused by the outbreak of common viruses. The meta-synthesis method was used to obtain a comprehensive combination of the factors of the strategy model to cope with the industrial crises caused by the outbreak of common viruses. To use this research method, Sandelowski, and Barroso's seven-step method was used. The primary question of the present study is "What are the criteria of the strategy model to cope with the industrial crises caused by the outbreak of common viruses?" Also, based on the previous studies, the present study performs an in-depth analysis of these factors in the international and national spaces and presents a classification of them. The research process is implemented as follows. The tests were categorized and coded using MAXQDA software. According to the literature and the background of the study and the results obtained, the factors of the strategy model to cope with the industrial crises caused by the outbreak of common viruses include organizational environmental factors, organizational crisis management, organizational resource management, organizational marketing, and customer-related strategies, organizational business model, organizational capabilities, organization human resource management, and organizational information management. In this regard, the category of environmental factors was ranked first, the category of organizational crisis management was ranked second, and the category of marketing was ranked third.

کلیدواژه ها:

COVID-۱۹ ، Business Model ، Business strategy ، Crisis Management