Investigating the effectiveness of customer search in the context of virtual networks on increasing the sales of industrial equipment stores

The main purpose of the current research is to investigate the effectiveness of customer search in the context of virtual networks on increasing the sales of industrial equipment stores in Kermanshah. Since marketing is an intermediary between the producer (supplier, provider) and the consumer and plays a key role in the prosperity of the business goals of commercial institutions, and on the one hand, the prosperity of sales (products or services) will bring with it the expansion of production and the increase in the level of national income. On the other hand, economic, commercial and social institutions will support new media as a tool to expand the sphere of influence and attract audiences and customers for their goods, products, services, ideas and opinions. The current research is descriptive-correlative in terms of data collection, based on practical purpose. The data collection tool in this study was a questionnaire whose data was used with the help of Pearson's correlation coefficient and Friedman's test was used to prioritize and rank the variables. The findings of the research largely confirm the assumed relationships based on previous research.

کلیدواژه ها:

increasing sales ، effectiveness ، finding customers in virtual networks ، market