Urban management and sustainable business by entrepreneurs

kground and Objectives: The nation's urban sector has experienced significant changes since industrialization, both in terms of growth and improvement in terms of creating jobs and the depletion of natural resources. The development and destruction are commendable and need mention and attention. These days, issues such as environmental degradation, the wealth gap, and unequal access to opportunities and resources are increasing. These concerns have increased the need for urban management through sustainable and planned development. The development cannot be sustained unless the depletion is controlled and taken care of. The current study focused on how urban regions have changed and how sustainable development helps cope with the changes. Furthermore, the study focused on enhancing the well-being of urban communities and promoting inclusivity to develop sustainable businesses that are economically sustainable in the long run. The novelty of the study is that explores how sustainable development can mitigate the impacts of urban change and enhance community well-being and inclusivity.Methods: Quantitative methodologies, such as surveys and statistical analyses, may have shed light on the broader impact of sustainable business practices on urban development. To complement these findings, qualitative case studies and interviews could have fostered deeper insights into specific initiatives and the perspectives of entrepreneurs navigating this landscape. A mixed-methods approach, weaving together quantitative trends with rich qualitative narratives, would have further enriched the understanding of motivations and challenges encountered. Ultimately, regardless of the specific methodologies employed, this research likely aimed to achieve a holistic understanding of the intricate connections between urban management, sustainable business practices, and the innovative spirit of entrepreneurs driving change in India. In this study, the researcher used regression analysis and factor analysis to achieve the research objectives.Findings:The entrepreneurs examined in the study exhibited a proactive stance towards critical aspects of sustainable business, notably waste management, energy efficiency, and resource optimization. The study identifies significant associations between key variables and sustainable urban development. Urban management demonstrates a positive impact (B = ۱.۲۸۶, SE = ۰.۶۲۱, Beta = ۰.۱۱۶, T = ۲.۰۷۱, P = ۰.۰۰۳۹), highlighting its crucial role in shaping sustainable practices. Sustainable practices, in turn, exhibit a strong positive correlation (B = ۱.۰۸۸, SE = ۰.۲۵۷, Beta = ۰.۲۳۸, T = ۴.۲۴۲, P = ۰.۰۰۰۱), indicating their pivotal role in driving urban development towards sustainability. These findings underscore the importance of integrating effective urban management strategies and sustainable practices to foster inclusive and resilient urban communities.Conclusion: The findings provide the government with all the criteria essential for a valid approach to the sustainable development of the urban regions of the country and provide the appropriate balance between growth and development. The researcher recommended that creating supportive policies and incentives, investing in green infrastructure, supporting local entrepreneurship ecosystems, collecting and sharing data, and promoting community engagement are requirements for urban management. In addition, recommended that focusing on triple bottom line impact, collaborating with other stakeholders, Innovating and adapting, communicating transparently, and advocating for change are required for Sustainable Businesses by Entrepreneurs.

کلیدواژه ها:

entrepreneurs ، Factor analysis ، Mixed-method approach ، Regression Analysis ، Sustainable urban practices