Application of information technology in new product development

This research was conducted with the aim of investigating the impact of information technology application on the new product development (NPD) process. Data collection has been done using a Likert scale questionnaire. In this research, ۱۸ hypotheses have been proposed, which have been examined and statisticallyanalyzed by non-parametric hypothesis testing and chi-square test. The results of this research and hypothesis testing show the positive impact of information technology on the new product development process.

کلیدواژه ها:

information technology ، new product development (NPD)