E-Commerce Development And Its Impact On Business Management

Marketing in business management is one of the fundamental elements that helps businesses stand out in today's dynamic and complex competitive environment. This comprehensive approach emphasizes the interaction between the market and business processes, utilizing various strategies and tactics to attract, retain, and increase sales to customers.[۰]In this context, business marketing includes market and competition analysis, identifying strengths and weaknesses, multi-channel marketing strategies, and the integration of information technology. Business marketing, as a strategic strategy, enhances brand awareness, optimizes the supply chain, improves customer experience, and increases market share.[۱,۲]Despite various challenges that may exist in the marketing path, the use of analytical tools, creative initiatives in advertising and communications, and adapting to market changes are essential for successful business management. This active and intelligent approach to marketing enables organizations to succeed in improving performance, increasing profitability, and formulating sustainable governing strategies