Technological Vision in Automotive Industry and Presenting a Model For the Iranian Automotive Industry

This article aims at strategic vision to technology and suggests a strategic planning for this purpose. The main emphasis in this article is on strategic report compilation in the framework of strategic vision and covers issues such as identification of strategic planning dimensions and strategic vision levels, technology priority setting, environment monitoring, focus on costumer needs, methods of strategic vision compilation and future research methods. This article also concentrates on R;D strategies in a separate section. Furthermore, a separate section is dedicated to strategic vision in automotive industry and issues are discussed related to Iran Khodro Co. strategic visions. At the end, a model is presented for strategic vision compilation.

کلیدواژه ها:

technological vision ، strategic planning ، automotive industry