Providing a Model for the Development of Insurance Fields in Sports Industry

The aim of this mixed-methods study is to develop a model for the development of insurance fields in the sports industry in Iran with a systematic data-based approach in the qualitative phase and a survey approach in the quantitative section. The data collection tools included document review, experts’ interviews, and questionnaires, which its reliability and validity were validated. The participants in the qualitative section consisted of ۲۱ university professors in sports management familiar with insurance issues and insurance industry experts familiar with the sports industry selected by purposive sampling approach in ۲۰۲۲. The statistical population in the quantitative section consisted of insurance sales networks and sports executive bodies. Based on the Morgan table, ۳۸۴ individuals were selected through the available sampling. Data analysis was performed using NVIVO, Smart PLS software. The coding results led to the extraction of ۸۸ primary codes, ۲۰ axial codes, and ۱۰ selective codes. The results showed that the core factors of casual conditions of the model of developing insurance fields in the sports industry included the external conditions, the background factors, the intervention conditions, the strategies, and the outcomes. Based on the research findings, the strengthening of the economic infrastructure and constructive marketing strategies had the most significant impact on the research model.

کلیدواژه ها:

Insurance fields ، Sports Insurance ، Sports Industry