The Impact of Advertisement Expenses on Profitability of Food and Personal Care Products Companies in Pakistan

This research examined impact of advertisement expenses on profitability of Food and personal care product firms listed in Pakistan Stock Exchange. ۱۰ years data were gathered from consolidated annual financial statements of nine companies over a period of ۲۰۰۹ to ۲۰۱۸. The profitability was measured by Return on Assets. Advertising expenses was independent. The regression model was used and the data were analyzed through SPSS software. It was concluded that advertisement expenses has a significant positive impact on profitability.

کلیدواژه ها:

advertising ، Advertising Expenses ، Profitability ، Return on Assets ، Pakistan