The Effects of Organizational Citizenship Behavior (OCB) on Performance Customer Personality

Organizational behavior is a variable that predicts many organizational variables. One of these variables that have an important role in many organizations today is organizational citizenship behavior. So the present study was conducted to evaluate the effect of organizational citizenship behavior (OCB) on performance customer Personality. In this study, data were collected to assess relationship between organizational citizenship behavior (OCB) with customer satisfaction, behavioral intentions, Loyalty intentions and customer perceptions of service quality. The Pearson correlation coefficients, structural equation modeling and Friedman ANOVA were used for data analysis.The results showed that the mean comparison between organizational citizenship behavior and performance customer Personality were statisticaly significant (p ≤ ۰.۰۵). The results of the present study suggest that the organizational citizenship behavior had a positive effects on performance customer Personality.

کلیدواژه ها:

Organizational behavior (OCB) ، customer Personality ، Variables