Analysis the barriers to implement Block chain as an E-commerce marketing platform

Companies now have a good chance to further increase the efficiency of their supply arrangements thanks to the development of advanced space and increasing technologies like the blockchain. Adopting and coordinating the supply chain with the help of digital innovations may lead to a substantial rise in mechanical efficiency. The global supply chain now has a significant window of opportunity to increase profits and output by using blockchain technology, artificial intelligence, and smart machinery. To address the challenges associated with using Blockchain as an E-commerce marketing platform, we present a hybrid approach based on hesitant fuzzy mcdm. According to the findings, the biggest roadblocks are technological and security-related.

کلیدواژه ها:

blockchain ، fuzzy ، hesitant fuzzy ، VIKOR ، marketing ، E-commerce