A Model of Investor Sentiment Based on Grounded Theory Ap-proach

Investor expectations future economic processes are among the crucial factors affecting their decisions. The expectations seem to play a specific role since they are unsupervised variables capable of forming observable economic phenomena. Psychological factors influence investor expectations and corporate market value. Investor sentiments was modelled with an emphasis on psychological factors based on the Grounded Theory (GT). This applied and mixed-methods at its first and second stages. The statistical population comprised ۱۳ experts, senior managers of investment companies, and university professors. The participants were selected through purposive and snowball sampling and the process was continued until theoretical saturation. The data were collected via semi-structured interviews coded via Atlas.ta.۸ software. The research data were analysed using an open coding method. The results of the research were presented in ۴۶ categories and ۶ key dimensions.

کلیدواژه ها:

Behavioral Finance ، Investor Expectations ، Investor Sentiment ، Grounded Theory